TheJustBeRevolution, Uncategorized

Just Be Revolution – “Your Way Or Their Way”

This is a very personal post today, I know that being comfortable and content is one thing but happiness is SO much more. Feeling ‘enough’ to receive anything is a struggle. To receive thanks, money, gratitude, compliments… name it.
I’ve already achieved much in my life but was it “My Way” or “Their Way”… enjoy!

“All my life, when I’m truly honest with myself I’ve always done the ‘right thing’ or ‘what’s expected.’ I passed high school well, I traveled for a year, I went to uni and graduated, got married, work hard, had kids, am a good mum and wife. I’m now 33 with 3 kids and although I’m content I do sometimes wonder what would life look like IF?”

https://thejustberevolution.com/blogs/the-just-be-revolution/discovery-of-self-your-way-or-their-way
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TheJustBeRevolution, Uncategorized

Struggle Town- Population Jules

I have struggled for years with anxiety. This was a rough piece to share but I felt it truly needed light, especially sitting front and centre at the time of another episode. I hope those who find this, find a little peace.

” it’s extremely ostracizing and deeply painful. I shy away from social interactions, being around people other than my family unit… sometimes even away from my family. “

Click here to read more:
Just Be Revolution – Discover of Self Blog

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TheJustBeRevolution, Uncategorized

Just Be- Blog “Your Are Your Thoughts”

Please click on the link below to read more from my Just Be Revolution Blog post:

“When you spend so much time in a negative head space, you outwardly research and glean examples of why something is 100% truth. When you’re in a positive mindset, the same is true, however it’s not detrimental to your own self. Your beliefs are an equation of

Thoughts + Feelings + Research/Proof= Belief.”
https://thejustberevolution.com/blogs/the-just-be-revolution/discovery-of-self-you-are-your-thoughts

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What is a Brand Style Guide?

We’ve all seen it. Someone hands you a business card with a great logo, but when you go to check out their website (or other marketing vehicles) they don’t match the look or quality. Situations like this are why understanding the importance of having a strong, consistent brand identity is essential in today’s marketplace. Making sure that your marketing tools have the same overall look and feel not only reinforces your credibility with your customers, but it also makes you stand out from the crowd. So how do you make sure your brand stays consistent? Well, this is where having a well-crafted Brand Style Guide comes into play.

What Is a Brand Style Guide?
A Brand Style Guide (also commonly referred to as a “brand guidelines,” “brand standards,” or a “brand book”) is essentially a set of rules that explain how your brand works. These guidelines typically include basic information such as:

– An overview of your brand’s history, vision, personality and key values.
– Logo set-up specifications — including tagline usage
– Visual examples of your correct and incorrect logo treatments
– Your chosen color palette
– Your chosen type style(s)
– Business card and letterhead design

If you’re just starting out and you only require a few key marketing tools at this point, focusing on the above areas may be enough. However, to make sure all your bases are covered, you may choose to go with a more detailed Brand Style Guide that also includes:

– Photography style
– Supporting graphic elements
– Design layouts and grids
– Social media profile page applications
– Brochure/flyer layout options
– Website layout
– Signage specifications
– Advertising treatments
– Merchandising applications
– Copywriting style (a.k.a. “tone of voice”)
– Editorial guidelines

These brand rules should be flexible enough for designers to be creative, but rigid enough to keep your brand easily recognizable and stylistically consistent. Occasionally, situations will call for rules to be bent — but never broken. Continuity is key, especially if you need the brand to extend across multiple media platforms.

When Should You Have a Brand Book Developed?
Ideally, your brand style guide should be developed by an experienced graphic designer or marketing agency at the same time your logo is being designed. This will help to ensure that all of your promotional channels are aligned — no matter who develops them for you in the future. Even if you’ve already had a logo designed, you can still hire a designer (preferably the same one who created your logo) to develop a Brand Style Guide that flows well with your existing logo.

Your finished Brand Style Guide should be a user-friendly PDF document that can be conveniently provided to any contact that needs to better understand your brand. Some businesses also include their brand guidelines on their website or via an online link that is only accessible to those designated to view them.

How to Use a Brand Style Guide
When promoting your brand you often need to hire third parties (i.e, advertisers, designers, photographers, printers, etc.) to help convey your company’s image, message and services/products. But there’s a strong chance that these vendors do not fully understand the brand. By meeting with them to discuss your objectives and supplying them with a copy of your Brand Style Guide, they will be better prepared to create tools that work as a cohesive unit.

Here’s a reminder of what often happens when you DON’T provide your vendors with your brand guidelines:
– Inappropriate use of your logo and tagline
– Incorrect used of colors, typefaces and design elements
– A lack of cohesion in the handling of the logo and overall design that gives a piece a cheap or confusing appearance
– Inconsistent messaging that result in poor sales

The Bottom Line
It’s important to understand that your logo is NOT your brand, but rather a key component in your overall brand strategy. How that logo is rolled out into each aspect of your business operations is really where the branding magic happens. By developing Brand Book in conjunction with your logo, you can help to ensure that all of your customer touch-points (i.e, brochures, advertising, invoices, Twitter page, etc) are carried out in a high-impact, consistent manner — no matter which designer, agency, photographer, or advertiser you hire to create your materials.

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By guest contributor, Matilda Jackson
http://brandmakernews.com/top-stories/7209/why-your-business-needs-a-brand-book.html

beloved, beloved photography, family portraiture Coffs Harbour, Julie Emonson-Clyde, Photography, portfolio, portrait photgoraphy

Creative Education

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Thursday, Friday and Saturday last week I spent in Canberra. Now before all of Canberra get upset I didn’t see them, to be honest I didn’t see you either. I flew in at 3:30pm Thursday afternoon, had a quick date with my naturopath and then headed to collect my favourite Hope from work. Whilst trying to work out my hire car, Hope was trying to break in. Unbeknown to me, the car locks itself while you have it turned on to stop people like Hope busting in for a long awaited hug.
We set off to the city and quickly grabbed some dinner before heading to listen to Jesh De Rox. His name even sounds cool doesn’t it! Jesh is the creator and amazing mind behind Beloved Photography. I’ve studied his online training and I’ve been utilising it in sessions ever since. Actually being in the same room and listening to him speak was IN-CRED-IBLE. Thursday went from 6:30pm-10pm then most of us went out with him to the city to get  late night snack and keep the conversation open. Time VERY well spent.  I think we crawled into bed around midnight…

Friday began with a vacuum cleaner… Interestingly enough it was like being home on a Saturday morning as a teenager. After some fun locating  Jesh in the city we headed back to Hope’s studio for a full day of Jesh intensive.

Six of us joined Jesh for his workshop all unknown to myself except Hope. There was Bec, Jodie, Briony and Dani all who had no idea that inside I was trying to hide in the corner like I normally do. After a few get to know you exercises Jesh style we were well bonded and snort laughing at each other. It doesn’t take long to make bonds when you realise “no one in the world is a stranger, they are just people who’s story you dont know yet”. Jesh

I wish I could explain to you what we did. But I can’t. It was an experience difficult for words but amazing to be apart of. I know I laughed and cried a little and then laughed a whole lot more. I am filled with fantastic moments and quotes which I have been replaying over and over since. I supposed I now know what Hope meant by the Jesh bubble. I’m in mine and not coming out!
I came away from the loooooooooong day feeling like it had been only a few hours and all I could muster to say was ‘awesome’.

I nervously had my accreditation test at the end of the day and passed. I passed!!! 🙂

I have taken away tools that will help me become a better photographer, but more importantly it will also help me be a better mother to my kids, wife to hunky bear and friend to those both close to me and those I am yet to meet.

XJC