TheJustBeRevolution, Uncategorized

Just Be Revolution – “Your Way Or Their Way”

This is a very personal post today, I know that being comfortable and content is one thing but happiness is SO much more. Feeling ‘enough’ to receive anything is a struggle. To receive thanks, money, gratitude, compliments… name it.
I’ve already achieved much in my life but was it “My Way” or “Their Way”… enjoy!

“All my life, when I’m truly honest with myself I’ve always done the ‘right thing’ or ‘what’s expected.’ I passed high school well, I traveled for a year, I went to uni and graduated, got married, work hard, had kids, am a good mum and wife. I’m now 33 with 3 kids and although I’m content I do sometimes wonder what would life look like IF?”

https://thejustberevolution.com/blogs/the-just-be-revolution/discovery-of-self-your-way-or-their-way
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TheJustBeRevolution, Uncategorized

Struggle Town- Population Jules

I have struggled for years with anxiety. This was a rough piece to share but I felt it truly needed light, especially sitting front and centre at the time of another episode. I hope those who find this, find a little peace.

” it’s extremely ostracizing and deeply painful. I shy away from social interactions, being around people other than my family unit… sometimes even away from my family. “

Click here to read more:
Just Be Revolution – Discover of Self Blog

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TheJustBeRevolution, Uncategorized

Just Be- Blog “Your Are Your Thoughts”

Please click on the link below to read more from my Just Be Revolution Blog post:

“When you spend so much time in a negative head space, you outwardly research and glean examples of why something is 100% truth. When you’re in a positive mindset, the same is true, however it’s not detrimental to your own self. Your beliefs are an equation of

Thoughts + Feelings + Research/Proof= Belief.”
https://thejustberevolution.com/blogs/the-just-be-revolution/discovery-of-self-you-are-your-thoughts

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TheJustBeRevolution

Penning the path ahead

I have been invited to be part of The Just Be Revolution and not only co-found this amazing revolution, but share my story and journey ahead coupled with artworks and imagery for each piece. Pretty cool from my perspective.
Just Be is…
A Revolution of courage, strength and love.
A Revolution of tolerance, kindness and confidence.
A Revolution to change how we feel about ourselves and to change how we see others.
Just Be is fighting for a future where everyone is accepted for who they are and how they look. The Just Be Revolution is a platform to share stories, and as our army grows, our voice will get louder. Together we are stronger and can make the world a better place for everyone.

Just Be is for everyone who wants to live in a kinder, more tolerant world where nobody is judged on their appearance. Just Be is for everyone who wants to help change what society sees as beautiful, normal and acceptable. Just Be is for anyone who has been teased, bullied, abused, beaten up, or worse, because of how they look or how they choose to look. Just Be is for everyone who is confident and happy to just be who they are.
We are fighting for a world where nobody is afraid to be themselves.

Many people have NO clue to my history and it’s not something I’ve ever shared. I’m finding though in my older years it’s becoming unwanted, disliked baggage that needs aired and dropped off along the road. I’m tired of seeing cyclic patterns arise and continue to prevail where change is growing.
I’m tired of the bullies and abusers.
The opinions that drive so many to lead pain filled, suppressed lives.
I’m tired of not living for me. For living how others perceive I “should”.
I’m tired of the ‘shoulds’ ‘musts’ ‘cant’s’ of life.
I’m tired of the abuse.

I just want to watch those around me thrive and blossom. I want to create art that speaks to those in transitions, pain, dark spaces and show them a path back to the light. It can be done- it’s not easy but it CAN be done.

So in light of this, here’s my first post for The Just Be Revolution: 

“I’ve battled my whole life to become the strong person I am today.  I’ve heard that what gets you through the first half of your life is completely different than what gets you through the second half of your life.
I know I’m not quite at the “second half” point yet, but I’ve been learning a lot about myself, and what I want for my life, over the last year or so. I’m doing a little reinventing early.”

https://thejustberevolution.com/blogs/the-just-be-revolution/introducing-julie-and-the-discovery-of-self-blog-series

To read more from the blog piece, please click on the link above.

I hope you enjoy the adventures and the imagery that accompanies this journey!

XJules

julie clyde creative, Uncategorized

Travelling Brings with it Creative Inspiration

Ocean, Bar, Jamaica, travel, lifestyle blog, branding
“Latitude Bar” at Sandals South Coast, Jamaica. Photography by Julie Clyde Creative

I forget how much the ocean opens up creativity for me. Sitting in it on the first day here, I had a few minutes to reflect on the past 12 months at Julie Clyde Creative and realised just how far I’ve come to date but also how far I still have to work on to continually grow and develop this incredible ‘ little business that could’. SO many times I threw this business into the trash, threw my hands in the air and simply gave up. SO. MANY. TIMES. Shouty text is for me to remind myself that was the last time.

It brought up some interesting conversations with my friend, Vanessa, who I’m travelling with. She owns and runs View It Do It which is an incredible live stream business out of Norfolk, Virginia, USA. She can take her high def cameras ANYWHERE in the world and live stream your big event globally.

As we contemplated the end of day one here, we got onto a few topics which had arisen as part of the conference we are here with. There had been some tension and frustrations voiced throughout the day, which I was working my best to not jump in and offer some suggestions. I realised how common these frustrations are and why they actually happen.

When you have an organisation, you need structure. Now whether or not that is a board of advisers for your sole trader or LLC which involes a few friends, your mum and the cat or whether its a small to large comany, having directors, CEO, COO, CFO and what works for your company are imperative.

There needs to be people in these positions who are leaders. They shouldn’t be there because they’re deemed the strongest personality, or appear always in control.
This is a general observation from many businesses I’ve had the pleasure of working with. The companies who thrive and work the best together have been the ones where the CEO works with EVERYONE around themselves. Yes, It’s their ultimate decision on many things, BUT, they are not making all the decisions based on their own thoughts, agenda, ideals and what they want out of it. Even my business starting out, I had my husband as a big sounding board and a few of my business friends with a couple of my non business friends to sound ideas off. They have grown to be imperative to my own decision making and success. A great and supportive team are imperative to any growth be it in life or business.

The second key to your business is not your logo. I’m sorry that’s NOT your branding. It’s your brand MARK but not your brand. Some graphic designers create the most spectacular logos and marks and I really enjoy scrolling through websites and imagery checking those out. While these are part of what you do, in order to have a clear cut message and direction for your business, it’s imperative to your success you have a brand developer come in and work one on one with you and your board to get your messaging spot on.

If you sell toilet paper for example, and it’s the softest, whitest, prettiest designed toilet paper but your messaging says you sell gift wrap, you’ll attract the wrong audience and create a muddled brand for both yourself and your prospective clients.

Recently, one of my brands and I were talking about their brands message and their tag line in particular. For me I know when a message hits home. It’s like a huge light that goes off in my head. He was talking about his photography work and what could he have has his tag (I adore his work so this was a total thrill for me to work with him on this). It started out with bringing nature inside and creating my passion to inspire you. Which don’t get me wrong are still nice, but when he started to tell his story a little more and spoke of what emotion it brings his clients that’s when the light bulb went on for us all. He said “My mum always tells me that my work ‘Puts you there’ so maybe Place you there?”
I was hosting a workshop at the time and every single attendee looked up from their work and literally yelled at him, OH YES! You HAVE got to check out his work over at Russell Pugh Photography. We are still happily working together and I cannot wait to see where his brand and clarity drives his amazing passion and creativity.

Vanessa from View It Do It, when we first started working together’s tag line was “Where Everyone Gets a Front Row Seat” Which in itself isn’t bad, BUT it didn’t allow her clients to understand what it was she did from the get go. She changed it after we had some long branding chats to “Stream You Big Day Live”. Instantly people understand what she does and she is thriving daily.

For your brand to be fully understood you tag line is important but its also your essence and substance behind what you do. It’s your mission and vision statements. Its your commitment statements, key words, colours, font selections, messaging throughout everything you do. This is my passion and being able to watch business men and women realise their message and potential it makes me incredibly inspired within myself. At the end of the day, my clients should be, must be, more successful than I am and if they’re not, then I’m not doing my job properly.

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New Art Available In Our Store!

Whilst creating branding for my clients, I sometimes get time to take some ‘self care’ for myself and just create. These pieces were SUCH a joy to make and I love each and everyone of them. From the ‘Purple Haze’, ‘Sunset Over The Land’ to ‘Sun Showers’ and “Snowstorm” I love each and everyone of them for different reasons.
Each of them are for sale via our Etsy Store in limited quantities so grab yours while they’re available!

From every purchase from the store, 10% of profits will be sent to The Wounded Warrior Project, USA and Soldier On Australia in your name. PTSD effects not only the returning soldier, but also their family and friends. We thank you for supporting our favorite charity and helping so many who serve and protect us, to find a little peace xxx

Keep Smiling
Love,
Jules

julie clyde creative

What is a Brand Style Guide?

We’ve all seen it. Someone hands you a business card with a great logo, but when you go to check out their website (or other marketing vehicles) they don’t match the look or quality. Situations like this are why understanding the importance of having a strong, consistent brand identity is essential in today’s marketplace. Making sure that your marketing tools have the same overall look and feel not only reinforces your credibility with your customers, but it also makes you stand out from the crowd. So how do you make sure your brand stays consistent? Well, this is where having a well-crafted Brand Style Guide comes into play.

What Is a Brand Style Guide?
A Brand Style Guide (also commonly referred to as a “brand guidelines,” “brand standards,” or a “brand book”) is essentially a set of rules that explain how your brand works. These guidelines typically include basic information such as:

– An overview of your brand’s history, vision, personality and key values.
– Logo set-up specifications — including tagline usage
– Visual examples of your correct and incorrect logo treatments
– Your chosen color palette
– Your chosen type style(s)
– Business card and letterhead design

If you’re just starting out and you only require a few key marketing tools at this point, focusing on the above areas may be enough. However, to make sure all your bases are covered, you may choose to go with a more detailed Brand Style Guide that also includes:

– Photography style
– Supporting graphic elements
– Design layouts and grids
– Social media profile page applications
– Brochure/flyer layout options
– Website layout
– Signage specifications
– Advertising treatments
– Merchandising applications
– Copywriting style (a.k.a. “tone of voice”)
– Editorial guidelines

These brand rules should be flexible enough for designers to be creative, but rigid enough to keep your brand easily recognizable and stylistically consistent. Occasionally, situations will call for rules to be bent — but never broken. Continuity is key, especially if you need the brand to extend across multiple media platforms.

When Should You Have a Brand Book Developed?
Ideally, your brand style guide should be developed by an experienced graphic designer or marketing agency at the same time your logo is being designed. This will help to ensure that all of your promotional channels are aligned — no matter who develops them for you in the future. Even if you’ve already had a logo designed, you can still hire a designer (preferably the same one who created your logo) to develop a Brand Style Guide that flows well with your existing logo.

Your finished Brand Style Guide should be a user-friendly PDF document that can be conveniently provided to any contact that needs to better understand your brand. Some businesses also include their brand guidelines on their website or via an online link that is only accessible to those designated to view them.

How to Use a Brand Style Guide
When promoting your brand you often need to hire third parties (i.e, advertisers, designers, photographers, printers, etc.) to help convey your company’s image, message and services/products. But there’s a strong chance that these vendors do not fully understand the brand. By meeting with them to discuss your objectives and supplying them with a copy of your Brand Style Guide, they will be better prepared to create tools that work as a cohesive unit.

Here’s a reminder of what often happens when you DON’T provide your vendors with your brand guidelines:
– Inappropriate use of your logo and tagline
– Incorrect used of colors, typefaces and design elements
– A lack of cohesion in the handling of the logo and overall design that gives a piece a cheap or confusing appearance
– Inconsistent messaging that result in poor sales

The Bottom Line
It’s important to understand that your logo is NOT your brand, but rather a key component in your overall brand strategy. How that logo is rolled out into each aspect of your business operations is really where the branding magic happens. By developing Brand Book in conjunction with your logo, you can help to ensure that all of your customer touch-points (i.e, brochures, advertising, invoices, Twitter page, etc) are carried out in a high-impact, consistent manner — no matter which designer, agency, photographer, or advertiser you hire to create your materials.

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By guest contributor, Matilda Jackson
http://brandmakernews.com/top-stories/7209/why-your-business-needs-a-brand-book.html

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Jewel Images with Julia Kelleher

If you know my work, you know I have a passion for newborn babies.
They are my little hit of newborn smell that my kids don’t have anymore. These tiny beings are just beautiful to capture and get to snuggle with before capturing their tiny details. They are also my hubby’s exit strategy for not having anymore together- I’m with him on that one now we have twins.
I digress as usual.

Since beginning my newborn journey I have been keeping an eye on the world of newborns. Who shoots what, how it’s done but always searching to better myself and up my skills. I am tiring of the same old question, ‘why should I book with you when I have a camera?’ In some respects it’s a fair question, but when you have approached me in the first place, why are you asking? Seeing Julia’s work and her finishes on her images just gave me more fuel to my reply of ‘educate them with your work.’ I would love to say because your camera isn’t as good as mine (haha) or because you can’t edit your image to be like my finished product. Instead I explain the safety aspect, the way I will capture their child and most of all steal that baby for plenty of snuggles during the process.
Anyway, I watched Julia on Creative Live a year or so ago when she was talking about how to stand out in the crowded newborn photography market by honing your unique voice and artistic point of view.

Photography by Julia Kelleher http://www.jewel-images.com/
Photography by Julia Kelleher http://www.jewel-images.com/

Sounds a little wishy washy to some people but to me, that was the pincale of how I was feeling at the time. How was I going to stand out in a crazy market where backyard shooters were trying to photograph babies unsafely, for next to nothing and giving people a disk for $25 with all their ‘images’. It’s so frustrating when someone cheapens your profession like that- it is no wonder that SO many people devalue a professional photographic session to something so cheap until they either lose all their photos to a natural disaster or a family member dies and they wish they had ‘a great picture’ of them.
The decision to me is simple. I want to learn how Julia works, post processes her images but most of her all she makes images like the one above. I LOVE it so much and it really cancels out the question from clients above.

Anyway- Julia is my newborn IDOL. I follow her work and love looking at her images. They are so clean, simple but stunning all at once. Then there are her fine art finishes she can add to clients images which just about convince me to have one more baby so long as she does the newborn photos. (don’t panic hubby)
Her website, http://www.jewel-images.com will have you staring at the home screen for AGES I promise you!

So, Yesterday I plucked up some over tired courage and posted on Julia Kelleher’s instagram feed shamelessly telling her I was a big time groupie and wanted to join her for anything from making coffee to watching her work. The reply back blew my mind- she answered to start with and then told me to call her studio!
So once I had left the house for crossfit I practiced 1000 times hello and dialed her number… ‘hello you have reached Jewel Images, we are unable to come to the phone right now…’ Poo. So I left a message and found out after Crossfit she had called back.

We touched base finally today and I’m hoping to save enough money to go across the country to meet her early next year as she’s undoubtedly flat out this year. So I’m now Saving saving saving!!!! So if anyone wants to contribute to my education fund or my fun-ucation that’d be awesome 😉 Just kidding!

So many exciting things ahead for me education wise and this is right up at the top of the iceberg!

 

XJC

beloved, beloved photography, portrait photgoraphy, Soul Full Project

Hello from America

Hi guys!

Happy 100th post!

We made it safely here and are starting to find our feet after two weeks. Still much to do but you know how moving and relocating is. The kids have been brilliant especially living In a two bedroom shoe box but the intimate closeness has forced us together and to work together. Two things we were missing. I could live in a country cottage for life so long as there were mountains and a lake. We have a lake but, Virginia where we are is dead flat.

The Soul Fill project is going nicely. I’ve had a few great stories come through and a few tentative ones as well. The reason I’m asking for your stories is because I want to know you. The good, the bad, and the worst days of you. It can be as honest or as walled up and pretty as you want. The second reasons for the stories is the final product. I’m going to come and photograph as many of you as possible and capture the little spirits that have been welcomed into your homes by you as parents.
It is their beauty and their way that’d I most want to achieve in capturing.

If you need a hand writing your stories I have compiled a list of questions which you may answer as many or as few as you like. It just might help getting the fingers typing or the pen flowing. Yes I’ll take hand written letters too. Just PLEASE let me know which country you are from and state so I can plan a visit. Yes. Worldwide.

Any age, and any syndromes, disease, difficulties, disabilities- however you’d like to answer that are all welcome. I’d love to meet some more down syndrome souls and definitely autistic souls but very open to everyone in between.

An I mentioned earlier, the souls get their session for free. If you and your partner or hubby would like to be spoilt too, I am more than happy to do a session like Trish and Adam had for a special deal. Just let me know.

Please keep emailing me- info@julieclyde.com and if it comes back to you send to julie@capturingessence.com.au

Buckets of love,
Jules

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