TheJustBeRevolution, Uncategorized

Just Be Revolution – “Your Way Or Their Way”

This is a very personal post today, I know that being comfortable and content is one thing but happiness is SO much more. Feeling ‘enough’ to receive anything is a struggle. To receive thanks, money, gratitude, compliments… name it.
I’ve already achieved much in my life but was it “My Way” or “Their Way”… enjoy!

“All my life, when I’m truly honest with myself I’ve always done the ‘right thing’ or ‘what’s expected.’ I passed high school well, I traveled for a year, I went to uni and graduated, got married, work hard, had kids, am a good mum and wife. I’m now 33 with 3 kids and although I’m content I do sometimes wonder what would life look like IF?”

https://thejustberevolution.com/blogs/the-just-be-revolution/discovery-of-self-your-way-or-their-way
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TheJustBeRevolution, Uncategorized

Struggle Town- Population Jules

I have struggled for years with anxiety. This was a rough piece to share but I felt it truly needed light, especially sitting front and centre at the time of another episode. I hope those who find this, find a little peace.

” it’s extremely ostracizing and deeply painful. I shy away from social interactions, being around people other than my family unit… sometimes even away from my family. “

Click here to read more:
Just Be Revolution – Discover of Self Blog

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TheJustBeRevolution, Uncategorized

Just Be- Blog “Your Are Your Thoughts”

Please click on the link below to read more from my Just Be Revolution Blog post:

“When you spend so much time in a negative head space, you outwardly research and glean examples of why something is 100% truth. When you’re in a positive mindset, the same is true, however it’s not detrimental to your own self. Your beliefs are an equation of

Thoughts + Feelings + Research/Proof= Belief.”
https://thejustberevolution.com/blogs/the-just-be-revolution/discovery-of-self-you-are-your-thoughts

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TheJustBeRevolution

Penning the path ahead

I have been invited to be part of The Just Be Revolution and not only co-found this amazing revolution, but share my story and journey ahead coupled with artworks and imagery for each piece. Pretty cool from my perspective.
Just Be is…
A Revolution of courage, strength and love.
A Revolution of tolerance, kindness and confidence.
A Revolution to change how we feel about ourselves and to change how we see others.
Just Be is fighting for a future where everyone is accepted for who they are and how they look. The Just Be Revolution is a platform to share stories, and as our army grows, our voice will get louder. Together we are stronger and can make the world a better place for everyone.

Just Be is for everyone who wants to live in a kinder, more tolerant world where nobody is judged on their appearance. Just Be is for everyone who wants to help change what society sees as beautiful, normal and acceptable. Just Be is for anyone who has been teased, bullied, abused, beaten up, or worse, because of how they look or how they choose to look. Just Be is for everyone who is confident and happy to just be who they are.
We are fighting for a world where nobody is afraid to be themselves.

Many people have NO clue to my history and it’s not something I’ve ever shared. I’m finding though in my older years it’s becoming unwanted, disliked baggage that needs aired and dropped off along the road. I’m tired of seeing cyclic patterns arise and continue to prevail where change is growing.
I’m tired of the bullies and abusers.
The opinions that drive so many to lead pain filled, suppressed lives.
I’m tired of not living for me. For living how others perceive I “should”.
I’m tired of the ‘shoulds’ ‘musts’ ‘cant’s’ of life.
I’m tired of the abuse.

I just want to watch those around me thrive and blossom. I want to create art that speaks to those in transitions, pain, dark spaces and show them a path back to the light. It can be done- it’s not easy but it CAN be done.

So in light of this, here’s my first post for The Just Be Revolution: 

“I’ve battled my whole life to become the strong person I am today.  I’ve heard that what gets you through the first half of your life is completely different than what gets you through the second half of your life.
I know I’m not quite at the “second half” point yet, but I’ve been learning a lot about myself, and what I want for my life, over the last year or so. I’m doing a little reinventing early.”

https://thejustberevolution.com/blogs/the-just-be-revolution/introducing-julie-and-the-discovery-of-self-blog-series

To read more from the blog piece, please click on the link above.

I hope you enjoy the adventures and the imagery that accompanies this journey!

XJules

julie clyde creative, Uncategorized

Travelling Brings with it Creative Inspiration

Ocean, Bar, Jamaica, travel, lifestyle blog, branding
“Latitude Bar” at Sandals South Coast, Jamaica. Photography by Julie Clyde Creative

I forget how much the ocean opens up creativity for me. Sitting in it on the first day here, I had a few minutes to reflect on the past 12 months at Julie Clyde Creative and realised just how far I’ve come to date but also how far I still have to work on to continually grow and develop this incredible ‘ little business that could’. SO many times I threw this business into the trash, threw my hands in the air and simply gave up. SO. MANY. TIMES. Shouty text is for me to remind myself that was the last time.

It brought up some interesting conversations with my friend, Vanessa, who I’m travelling with. She owns and runs View It Do It which is an incredible live stream business out of Norfolk, Virginia, USA. She can take her high def cameras ANYWHERE in the world and live stream your big event globally.

As we contemplated the end of day one here, we got onto a few topics which had arisen as part of the conference we are here with. There had been some tension and frustrations voiced throughout the day, which I was working my best to not jump in and offer some suggestions. I realised how common these frustrations are and why they actually happen.

When you have an organisation, you need structure. Now whether or not that is a board of advisers for your sole trader or LLC which involes a few friends, your mum and the cat or whether its a small to large comany, having directors, CEO, COO, CFO and what works for your company are imperative.

There needs to be people in these positions who are leaders. They shouldn’t be there because they’re deemed the strongest personality, or appear always in control.
This is a general observation from many businesses I’ve had the pleasure of working with. The companies who thrive and work the best together have been the ones where the CEO works with EVERYONE around themselves. Yes, It’s their ultimate decision on many things, BUT, they are not making all the decisions based on their own thoughts, agenda, ideals and what they want out of it. Even my business starting out, I had my husband as a big sounding board and a few of my business friends with a couple of my non business friends to sound ideas off. They have grown to be imperative to my own decision making and success. A great and supportive team are imperative to any growth be it in life or business.

The second key to your business is not your logo. I’m sorry that’s NOT your branding. It’s your brand MARK but not your brand. Some graphic designers create the most spectacular logos and marks and I really enjoy scrolling through websites and imagery checking those out. While these are part of what you do, in order to have a clear cut message and direction for your business, it’s imperative to your success you have a brand developer come in and work one on one with you and your board to get your messaging spot on.

If you sell toilet paper for example, and it’s the softest, whitest, prettiest designed toilet paper but your messaging says you sell gift wrap, you’ll attract the wrong audience and create a muddled brand for both yourself and your prospective clients.

Recently, one of my brands and I were talking about their brands message and their tag line in particular. For me I know when a message hits home. It’s like a huge light that goes off in my head. He was talking about his photography work and what could he have has his tag (I adore his work so this was a total thrill for me to work with him on this). It started out with bringing nature inside and creating my passion to inspire you. Which don’t get me wrong are still nice, but when he started to tell his story a little more and spoke of what emotion it brings his clients that’s when the light bulb went on for us all. He said “My mum always tells me that my work ‘Puts you there’ so maybe Place you there?”
I was hosting a workshop at the time and every single attendee looked up from their work and literally yelled at him, OH YES! You HAVE got to check out his work over at Russell Pugh Photography. We are still happily working together and I cannot wait to see where his brand and clarity drives his amazing passion and creativity.

Vanessa from View It Do It, when we first started working together’s tag line was “Where Everyone Gets a Front Row Seat” Which in itself isn’t bad, BUT it didn’t allow her clients to understand what it was she did from the get go. She changed it after we had some long branding chats to “Stream You Big Day Live”. Instantly people understand what she does and she is thriving daily.

For your brand to be fully understood you tag line is important but its also your essence and substance behind what you do. It’s your mission and vision statements. Its your commitment statements, key words, colours, font selections, messaging throughout everything you do. This is my passion and being able to watch business men and women realise their message and potential it makes me incredibly inspired within myself. At the end of the day, my clients should be, must be, more successful than I am and if they’re not, then I’m not doing my job properly.

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New Art Available In Our Store!

Whilst creating branding for my clients, I sometimes get time to take some ‘self care’ for myself and just create. These pieces were SUCH a joy to make and I love each and everyone of them. From the ‘Purple Haze’, ‘Sunset Over The Land’ to ‘Sun Showers’ and “Snowstorm” I love each and everyone of them for different reasons.
Each of them are for sale via our Etsy Store in limited quantities so grab yours while they’re available!

From every purchase from the store, 10% of profits will be sent to The Wounded Warrior Project, USA and Soldier On Australia in your name. PTSD effects not only the returning soldier, but also their family and friends. We thank you for supporting our favorite charity and helping so many who serve and protect us, to find a little peace xxx

Keep Smiling
Love,
Jules

julie clyde creative

What is a Brand Style Guide?

We’ve all seen it. Someone hands you a business card with a great logo, but when you go to check out their website (or other marketing vehicles) they don’t match the look or quality. Situations like this are why understanding the importance of having a strong, consistent brand identity is essential in today’s marketplace. Making sure that your marketing tools have the same overall look and feel not only reinforces your credibility with your customers, but it also makes you stand out from the crowd. So how do you make sure your brand stays consistent? Well, this is where having a well-crafted Brand Style Guide comes into play.

What Is a Brand Style Guide?
A Brand Style Guide (also commonly referred to as a “brand guidelines,” “brand standards,” or a “brand book”) is essentially a set of rules that explain how your brand works. These guidelines typically include basic information such as:

– An overview of your brand’s history, vision, personality and key values.
– Logo set-up specifications — including tagline usage
– Visual examples of your correct and incorrect logo treatments
– Your chosen color palette
– Your chosen type style(s)
– Business card and letterhead design

If you’re just starting out and you only require a few key marketing tools at this point, focusing on the above areas may be enough. However, to make sure all your bases are covered, you may choose to go with a more detailed Brand Style Guide that also includes:

– Photography style
– Supporting graphic elements
– Design layouts and grids
– Social media profile page applications
– Brochure/flyer layout options
– Website layout
– Signage specifications
– Advertising treatments
– Merchandising applications
– Copywriting style (a.k.a. “tone of voice”)
– Editorial guidelines

These brand rules should be flexible enough for designers to be creative, but rigid enough to keep your brand easily recognizable and stylistically consistent. Occasionally, situations will call for rules to be bent — but never broken. Continuity is key, especially if you need the brand to extend across multiple media platforms.

When Should You Have a Brand Book Developed?
Ideally, your brand style guide should be developed by an experienced graphic designer or marketing agency at the same time your logo is being designed. This will help to ensure that all of your promotional channels are aligned — no matter who develops them for you in the future. Even if you’ve already had a logo designed, you can still hire a designer (preferably the same one who created your logo) to develop a Brand Style Guide that flows well with your existing logo.

Your finished Brand Style Guide should be a user-friendly PDF document that can be conveniently provided to any contact that needs to better understand your brand. Some businesses also include their brand guidelines on their website or via an online link that is only accessible to those designated to view them.

How to Use a Brand Style Guide
When promoting your brand you often need to hire third parties (i.e, advertisers, designers, photographers, printers, etc.) to help convey your company’s image, message and services/products. But there’s a strong chance that these vendors do not fully understand the brand. By meeting with them to discuss your objectives and supplying them with a copy of your Brand Style Guide, they will be better prepared to create tools that work as a cohesive unit.

Here’s a reminder of what often happens when you DON’T provide your vendors with your brand guidelines:
– Inappropriate use of your logo and tagline
– Incorrect used of colors, typefaces and design elements
– A lack of cohesion in the handling of the logo and overall design that gives a piece a cheap or confusing appearance
– Inconsistent messaging that result in poor sales

The Bottom Line
It’s important to understand that your logo is NOT your brand, but rather a key component in your overall brand strategy. How that logo is rolled out into each aspect of your business operations is really where the branding magic happens. By developing Brand Book in conjunction with your logo, you can help to ensure that all of your customer touch-points (i.e, brochures, advertising, invoices, Twitter page, etc) are carried out in a high-impact, consistent manner — no matter which designer, agency, photographer, or advertiser you hire to create your materials.

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By guest contributor, Matilda Jackson
http://brandmakernews.com/top-stories/7209/why-your-business-needs-a-brand-book.html

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The Perfection of Imperfection

After branding Megan Hall Motivation late last year, it solidified many things for us. Our undeniable friendship, business ventures, love of wine but most of all our love to talk.
Megan came to me early in December and put to me a proposal to create a Podcast with her where we talk about topics and share personal stories close to us that inspire us to do and be better. We wanted to find women of inspiration whom we could also interview to share their journeys also.

Fast forward to January 1st and our first podcast was launched on The Inspired Women Podcast. Before the week was up we were also being cast on iTunes, GooglePlay, SoundCloud and a few other platforms. This blew us both away.
After listening back to the first episode I had a major panic of uncertainty and messaged Megs in a panic. “I can’t do this, you sound so professional and I don’t and you don’t want me part of the show”
In typical “Jules freaking out and Megan comes to save the day” she told me to calm down and relax. She had already been sent feedback about our first episode and it was ALL positive. Wait… What? Someone listened? Insert continued mix of above freak out mixed with excitement.
Fast forward three weeks and we now have heard My story, Megan’s Story and on Monday will launch my incredible friend and life coach, Amy Latta. Her story is about being Brave, Silly and Worthy. Three words that are so lost as we grow and are crucial to the whimsy and joys of life.

We then get a glimpse into the incredible work of Rockstars and Royalty in Australia and how Vicky is pivoting and growing her brand into an international powerhouse. She’s creating from a space of truth like no other designer. Her story is also incredibly inspiring!

Today after casting with Katy Blevins Calabrese, Co-founder of Modern Femme, there were words spoken that have echoed with me all day…
“Nothing will ever be perfect, it’s finding joy in the imperfections”
You’ll have to wait to hear her and her story but it was electric for me to be part of her interview and witness her truthfully speak about her journey to date.

The beauty of what I get to be part of, is that I hear and see myself in SO many of these incredible stories and learn from each of our guests. I get to hear my inner critic come knocking and I can now tell them to go away; for today, and tomorrow, all the way to never coming back again.

The confidence it’s creating in me means that I’m also shifting and pivoting. As you’ve seen from my last few blogs, I am now branding internationally from start up business through to globally expanding companies. It is something I take great pride in being part of and I have realized my service within creating truly sets me on fire. I still create Fine Art pieces as my outlet but my awesome clients are keeping me busy!

What does this mean growing forwards? It means learning to be ok with Imperfect Perfection. It means the washing may not get done every day- but most days, It means juggling non work life and life, being present for my family and showing up as my BEST self. It means planning, scheduling and learning about things I haven’
t always been comfortable doing. It means imperfect progress and being ok with failing forwards.

It means getting over myself and pursuing what makes ME happy and listening to my intuition. It means finally feeling like I can provide again and not self sabotage what I build and create. It’s stepping into my potential and enjoying the ride!

iwpbrandmark

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Misplaced Souls Project

I have been after some thing different to shoot for a while now. Just to mix things up a little.
I wanted to find something I hadn’t seen photographed for a while, if not before. I knew what it was but just hadn’t seen it yet.

A few months ago whilst driving I saw this amazing house only to realise it was completely abandoned. On the way back along the same road, I took another look and saw it was  weathered, peeling, slightly broken and lonely looking. It was like an incredible haunted house that just oozed personality without a soul inside it.

Then sadly one after another after another abandoned property seemed to appear along the same stretch of highway. That stretch of road has sat with me for the past few weeks festering. SO many questions kept cropping up about them. After having a conversation about these places, a very good friend of mine here gave me a date and told me we were going back to photograph them. She picked me up at 6am Sunday morning and we headed out. Mind you we both had been awake at 4 and 5am respectively. Her reason was feline related, but mine was with anxious energy hoping I didn’t sleep through my alarm. I haven’t been this excited about photographs for a long time.

After a coffee stop, we were off on the road. If it wasn’t for Sarah’s experience of road tripping with good friends we would have driven past all the places with all the conversations we were having haha. We’d see something slightly too late, have to reverse up the highway or do a few well maneuvered U-Turns to get back to where we were looking.
All I can admit to, is that first house we photographed was creepy. I sense people and places- like an Empath I guess, and this place just oozed creepy. Something big had definitely happened in it. As I walked around the side, I saw a vine had penetrated through one of the windows from the inside and grown up and through the roof. With some nervous giggles and stories of serial killers leaving dead bodies in abandoned houses, we left and went looking for another spot.
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We found one place which must have been beautiful in it’s day and filled with children. It had a giant tree in the front garden and the home was now hidden beneath grasses and vines. We wandered down a lane next to it to find a kids swing set completely wrapped in vines. It struck such a nerve with me I took a couple of quick snaps and wondered if the kids were old enough to outgrow their equipment before they left?
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There was a home next to a firestation which was my happy house. It just looked like it had been a cheerful little home for someone. A dog barked from accross the highway, scaring me half to death, which in turn bought out the firehouse chief. He told us the house is owned by a very wealthy family who kicked out the tenants for whatever reason and it’s sat abandoned for the past 18 or so months. They wont sell it, they wont fix it, they are letting it rot. It has asbestos in its roof, which for now is still in tact, but it will need repairs soon. The firehouse had tried on a few occasions to purchase it without success.
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There were a few other spots on our trip we stopped at like a few broken jetty’s, an old petrol station, Bass Farm and a terrible diner which was functioning for breakfast.

We then found the house that started this entire project. Snuggled under a beautiful tree next to an open space of green. It reminds me of an old house that would be used as a haunted house in a movie but with the gorgeous morning light that was on it, it was just stunning. It felt a little awkward at first but as we talked about how beautiful it would have been in its day the feeling around it changed. It had old net curtains torn and billowing out windows, holes in the roof and the back half of the home had now collapsed. Yet it still brought up so many questions in me. Who lived here? Who loved this place and why on earth did they have to leave? I also wondered quietly if it was for sale as I know I would LOVE to restore it. I’m not sure we have enough time in the years we are here to achieve that sadly.

When I loaded all the images onto my computer, I wasnt sure how to edit them. I was going to make them eerie and cold but they didnt suit that at all. I decided that I didn’t want to turn them into Halloween spooky houses, which so easily could have been done, but instead try to give them the respect, warmth and love that someone obviously had years before.
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I was so interested in the people who resided here once. Who were they? What did they love? how did they love? Why did they leave? How are these home sitting abandoned? Is there really no work in the area to sustain people? So many questions and all from a very Beloved perspective of connection.

I can’t wait to share more images of these places in the future.

XJC

Until I can get my images to load to WordPress, you can see them all here: Julie Clyde Photography

beloved, beloved photography, family portraiture Coffs Harbour, Julie Emonson-Clyde, Photography, portfolio, portrait photgoraphy

Creative Education

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Thursday, Friday and Saturday last week I spent in Canberra. Now before all of Canberra get upset I didn’t see them, to be honest I didn’t see you either. I flew in at 3:30pm Thursday afternoon, had a quick date with my naturopath and then headed to collect my favourite Hope from work. Whilst trying to work out my hire car, Hope was trying to break in. Unbeknown to me, the car locks itself while you have it turned on to stop people like Hope busting in for a long awaited hug.
We set off to the city and quickly grabbed some dinner before heading to listen to Jesh De Rox. His name even sounds cool doesn’t it! Jesh is the creator and amazing mind behind Beloved Photography. I’ve studied his online training and I’ve been utilising it in sessions ever since. Actually being in the same room and listening to him speak was IN-CRED-IBLE. Thursday went from 6:30pm-10pm then most of us went out with him to the city to get  late night snack and keep the conversation open. Time VERY well spent.  I think we crawled into bed around midnight…

Friday began with a vacuum cleaner… Interestingly enough it was like being home on a Saturday morning as a teenager. After some fun locating  Jesh in the city we headed back to Hope’s studio for a full day of Jesh intensive.

Six of us joined Jesh for his workshop all unknown to myself except Hope. There was Bec, Jodie, Briony and Dani all who had no idea that inside I was trying to hide in the corner like I normally do. After a few get to know you exercises Jesh style we were well bonded and snort laughing at each other. It doesn’t take long to make bonds when you realise “no one in the world is a stranger, they are just people who’s story you dont know yet”. Jesh

I wish I could explain to you what we did. But I can’t. It was an experience difficult for words but amazing to be apart of. I know I laughed and cried a little and then laughed a whole lot more. I am filled with fantastic moments and quotes which I have been replaying over and over since. I supposed I now know what Hope meant by the Jesh bubble. I’m in mine and not coming out!
I came away from the loooooooooong day feeling like it had been only a few hours and all I could muster to say was ‘awesome’.

I nervously had my accreditation test at the end of the day and passed. I passed!!! 🙂

I have taken away tools that will help me become a better photographer, but more importantly it will also help me be a better mother to my kids, wife to hunky bear and friend to those both close to me and those I am yet to meet.

XJC