TheJustBeRevolution

Penning the path ahead

I have been invited to be part of The Just Be Revolution and not only co-found this amazing revolution, but share my story and journey ahead coupled with artworks and imagery for each piece. Pretty cool from my perspective.
Just Be is…
A Revolution of courage, strength and love.
A Revolution of tolerance, kindness and confidence.
A Revolution to change how we feel about ourselves and to change how we see others.
Just Be is fighting for a future where everyone is accepted for who they are and how they look. The Just Be Revolution is a platform to share stories, and as our army grows, our voice will get louder. Together we are stronger and can make the world a better place for everyone.

Just Be is for everyone who wants to live in a kinder, more tolerant world where nobody is judged on their appearance. Just Be is for everyone who wants to help change what society sees as beautiful, normal and acceptable. Just Be is for anyone who has been teased, bullied, abused, beaten up, or worse, because of how they look or how they choose to look. Just Be is for everyone who is confident and happy to just be who they are.
We are fighting for a world where nobody is afraid to be themselves.

Many people have NO clue to my history and it’s not something I’ve ever shared. I’m finding though in my older years it’s becoming unwanted, disliked baggage that needs aired and dropped off along the road. I’m tired of seeing cyclic patterns arise and continue to prevail where change is growing.
I’m tired of the bullies and abusers.
The opinions that drive so many to lead pain filled, suppressed lives.
I’m tired of not living for me. For living how others perceive I “should”.
I’m tired of the ‘shoulds’ ‘musts’ ‘cant’s’ of life.
I’m tired of the abuse.

I just want to watch those around me thrive and blossom. I want to create art that speaks to those in transitions, pain, dark spaces and show them a path back to the light. It can be done- it’s not easy but it CAN be done.

So in light of this, here’s my first post for The Just Be Revolution: 

“I’ve battled my whole life to become the strong person I am today.  I’ve heard that what gets you through the first half of your life is completely different than what gets you through the second half of your life.
I know I’m not quite at the “second half” point yet, but I’ve been learning a lot about myself, and what I want for my life, over the last year or so. I’m doing a little reinventing early.”

https://thejustberevolution.com/blogs/the-just-be-revolution/introducing-julie-and-the-discovery-of-self-blog-series

To read more from the blog piece, please click on the link above.

I hope you enjoy the adventures and the imagery that accompanies this journey!

XJules

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Travelling Brings with it Creative Inspiration

Ocean, Bar, Jamaica, travel, lifestyle blog, branding
“Latitude Bar” at Sandals South Coast, Jamaica. Photography by Julie Clyde Creative

I forget how much the ocean opens up creativity for me. Sitting in it on the first day here, I had a few minutes to reflect on the past 12 months at Julie Clyde Creative and realised just how far I’ve come to date but also how far I still have to work on to continually grow and develop this incredible ‘ little business that could’. SO many times I threw this business into the trash, threw my hands in the air and simply gave up. SO. MANY. TIMES. Shouty text is for me to remind myself that was the last time.

It brought up some interesting conversations with my friend, Vanessa, who I’m travelling with. She owns and runs View It Do It which is an incredible live stream business out of Norfolk, Virginia, USA. She can take her high def cameras ANYWHERE in the world and live stream your big event globally.

As we contemplated the end of day one here, we got onto a few topics which had arisen as part of the conference we are here with. There had been some tension and frustrations voiced throughout the day, which I was working my best to not jump in and offer some suggestions. I realised how common these frustrations are and why they actually happen.

When you have an organisation, you need structure. Now whether or not that is a board of advisers for your sole trader or LLC which involes a few friends, your mum and the cat or whether its a small to large comany, having directors, CEO, COO, CFO and what works for your company are imperative.

There needs to be people in these positions who are leaders. They shouldn’t be there because they’re deemed the strongest personality, or appear always in control.
This is a general observation from many businesses I’ve had the pleasure of working with. The companies who thrive and work the best together have been the ones where the CEO works with EVERYONE around themselves. Yes, It’s their ultimate decision on many things, BUT, they are not making all the decisions based on their own thoughts, agenda, ideals and what they want out of it. Even my business starting out, I had my husband as a big sounding board and a few of my business friends with a couple of my non business friends to sound ideas off. They have grown to be imperative to my own decision making and success. A great and supportive team are imperative to any growth be it in life or business.

The second key to your business is not your logo. I’m sorry that’s NOT your branding. It’s your brand MARK but not your brand. Some graphic designers create the most spectacular logos and marks and I really enjoy scrolling through websites and imagery checking those out. While these are part of what you do, in order to have a clear cut message and direction for your business, it’s imperative to your success you have a brand developer come in and work one on one with you and your board to get your messaging spot on.

If you sell toilet paper for example, and it’s the softest, whitest, prettiest designed toilet paper but your messaging says you sell gift wrap, you’ll attract the wrong audience and create a muddled brand for both yourself and your prospective clients.

Recently, one of my brands and I were talking about their brands message and their tag line in particular. For me I know when a message hits home. It’s like a huge light that goes off in my head. He was talking about his photography work and what could he have has his tag (I adore his work so this was a total thrill for me to work with him on this). It started out with bringing nature inside and creating my passion to inspire you. Which don’t get me wrong are still nice, but when he started to tell his story a little more and spoke of what emotion it brings his clients that’s when the light bulb went on for us all. He said “My mum always tells me that my work ‘Puts you there’ so maybe Place you there?”
I was hosting a workshop at the time and every single attendee looked up from their work and literally yelled at him, OH YES! You HAVE got to check out his work over at Russell Pugh Photography. We are still happily working together and I cannot wait to see where his brand and clarity drives his amazing passion and creativity.

Vanessa from View It Do It, when we first started working together’s tag line was “Where Everyone Gets a Front Row Seat” Which in itself isn’t bad, BUT it didn’t allow her clients to understand what it was she did from the get go. She changed it after we had some long branding chats to “Stream You Big Day Live”. Instantly people understand what she does and she is thriving daily.

For your brand to be fully understood you tag line is important but its also your essence and substance behind what you do. It’s your mission and vision statements. Its your commitment statements, key words, colours, font selections, messaging throughout everything you do. This is my passion and being able to watch business men and women realise their message and potential it makes me incredibly inspired within myself. At the end of the day, my clients should be, must be, more successful than I am and if they’re not, then I’m not doing my job properly.

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Authentic imagery in your brand

I know I’ve been writing a little lately about capturing an authentic brand for your business, or yourself in life. Your brand is WHO you are not what you are. That does help to know your what and why but the WHO is often the part that eludes us the most.

Megan Hall Motivation and I have been working together a lot recently to authentically brand her thriving business and getting to the WHO of what she does. It has been a journey for the both of us. Even though shes a kick arse motivational mindset coach and entrepreneur, I still managed to make her stop and think whilst we were developing  her branding style guide. These guides need to speak to many different vendors who you work with in corporate life and for them to be able to truly ‘get’ your business and who you are.

Megan is my butterfly of life. She exudes bright, shiny happy light and an energy that is infectious. When I first met her I remember thinking, she’s my person. We WILL be friends. The second time we met I was able to talk to her much more and we hit it off. Now it feels like our friendship is centuries old and that we were never not friends. I love having those people in my life and I’m realising quickly that they are few and far between. However when I find them I keep them with all I have. They help ME to grow and help me realise that it’s safe to be me around them.

So this morning, after two reorganizations of our session due to sickness and hurricane Hermine, we met at 7am. I wanted her to feel safe, enabled to be herself, and to have fun and ignore the camera. In order to do this I need to be a clean slate and create a very open environment to ask questions from a place of no intention. To reflect back and feel how my client is in that moment.

I had my mentee and new addition to JCC (more to come soon!) Jossan Urban on location to enjoy and see how my shoots run. They are filled with love, laughter and a LOT of talking. It is a conversation between two or more people, via some glass (the camera).
Today is the first time I have welcomed my ‘client’ and anyone else back into my work space to look over the images as they are and talk about them all. Say ‘yes or no’ before my own personal cull. I am teaching Joss my version of how I work and want her to see how fun and enjoyable culling of images can be. Especially seeing real time expression while we shoot through to it being captured in a file on my screen.

I can’t show you all the images, but we certainly have a few silly out takes I would love to show you. There will be many many more to come, but for now I will share my favourite image from this morning of Megan in her genuine, smiley, authentic self… No cheese here!
_K7Z7525-Edit

And a couple of fun outtakes- which always happen :p

Megan, you have HUGE things ahead of you. You have an incredible team around you who are here to lift you up and support you, every step of the way. I love the way you love everyone around you, your heart and compassion. I respect that you don’t take rubbish from ANYONE and I strive to grow to be that way too. To my phenomenal friend, you ARE enough and I will find you every life, especially if it means we get to laugh as hard as we do. Here’s to a huge future, love, laughter and hilarity ahead.
Always be you.

Love Jules xxx

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Ghosts of War

I woke this morning to a Facebook FILLED with death, shootings, war, violence and saddness. It got me thinking. If this cycle continues without people standing strong, united as one, it will never change. Change is hard, undoubtedly but in this instance doing nothing is far worse for everyone involved. For us as a race.

People are people where I’m from. Race, religion and labels don’t matter so much. If this world continues down the path of fueled fear, our fathers, mothers, brothers, sisters and children will soon be ghosts of time and circumstance. How many people are we willing to lose before we truly get it? How many black armbands, graves dug, hospitalizations from wounds do we need before we wake up and take some positive action?

This subject is truly taboo and I know how sensitive it is right now. Our leaders aren’t calling for love, peace or helping us see that we are all human and deserve the right to be treated equally. No. Worldwide there is a fear campaign in place to hate your neighbour- fear someone who doesn’t look like the person in the mirror. I am making an effort to smile at strangers, create conversations with people I have yet to meet and NOT post the negative that is all over our social media pages.
As an artist I feel that I CAN make a difference. I can use my art to shake, stimulate and start the train of thought. Why can we not be positive, why can we not induce the changes we wish to see?

This image was created today after a long consideration on what I had witnessed today onilne. It’s called “Ghosts of War”
You can’t see them but there are 9 ghosts in this image, two ruined buildings, a dragonfly (which I promise you wont see him) and a helicopter. “Ghosts of War” was created today and I think it had a great deal to do with my Facebook feed. I tend to absorb life and what’s going on and this was on everyone’s lips today. We are fighting wars with each other, with strangers and all fueled by fear.

I know I choose peace every time.

ghostsofWar