julie clyde creative, Uncategorized

Travelling Brings with it Creative Inspiration

Ocean, Bar, Jamaica, travel, lifestyle blog, branding
“Latitude Bar” at Sandals South Coast, Jamaica. Photography by Julie Clyde Creative

I forget how much the ocean opens up creativity for me. Sitting in it on the first day here, I had a few minutes to reflect on the past 12 months at Julie Clyde Creative and realised just how far I’ve come to date but also how far I still have to work on to continually grow and develop this incredible ‘ little business that could’. SO many times I threw this business into the trash, threw my hands in the air and simply gave up. SO. MANY. TIMES. Shouty text is for me to remind myself that was the last time.

It brought up some interesting conversations with my friend, Vanessa, who I’m travelling with. She owns and runs View It Do It which is an incredible live stream business out of Norfolk, Virginia, USA. She can take her high def cameras ANYWHERE in the world and live stream your big event globally.

As we contemplated the end of day one here, we got onto a few topics which had arisen as part of the conference we are here with. There had been some tension and frustrations voiced throughout the day, which I was working my best to not jump in and offer some suggestions. I realised how common these frustrations are and why they actually happen.

When you have an organisation, you need structure. Now whether or not that is a board of advisers for your sole trader or LLC which involes a few friends, your mum and the cat or whether its a small to large comany, having directors, CEO, COO, CFO and what works for your company are imperative.

There needs to be people in these positions who are leaders. They shouldn’t be there because they’re deemed the strongest personality, or appear always in control.
This is a general observation from many businesses I’ve had the pleasure of working with. The companies who thrive and work the best together have been the ones where the CEO works with EVERYONE around themselves. Yes, It’s their ultimate decision on many things, BUT, they are not making all the decisions based on their own thoughts, agenda, ideals and what they want out of it. Even my business starting out, I had my husband as a big sounding board and a few of my business friends with a couple of my non business friends to sound ideas off. They have grown to be imperative to my own decision making and success. A great and supportive team are imperative to any growth be it in life or business.

The second key to your business is not your logo. I’m sorry that’s NOT your branding. It’s your brand MARK but not your brand. Some graphic designers create the most spectacular logos and marks and I really enjoy scrolling through websites and imagery checking those out. While these are part of what you do, in order to have a clear cut message and direction for your business, it’s imperative to your success you have a brand developer come in and work one on one with you and your board to get your messaging spot on.

If you sell toilet paper for example, and it’s the softest, whitest, prettiest designed toilet paper but your messaging says you sell gift wrap, you’ll attract the wrong audience and create a muddled brand for both yourself and your prospective clients.

Recently, one of my brands and I were talking about their brands message and their tag line in particular. For me I know when a message hits home. It’s like a huge light that goes off in my head. He was talking about his photography work and what could he have has his tag (I adore his work so this was a total thrill for me to work with him on this). It started out with bringing nature inside and creating my passion to inspire you. Which don’t get me wrong are still nice, but when he started to tell his story a little more and spoke of what emotion it brings his clients that’s when the light bulb went on for us all. He said “My mum always tells me that my work ‘Puts you there’ so maybe Place you there?”
I was hosting a workshop at the time and every single attendee looked up from their work and literally yelled at him, OH YES! You HAVE got to check out his work over at Russell Pugh Photography. We are still happily working together and I cannot wait to see where his brand and clarity drives his amazing passion and creativity.

Vanessa from View It Do It, when we first started working together’s tag line was “Where Everyone Gets a Front Row Seat” Which in itself isn’t bad, BUT it didn’t allow her clients to understand what it was she did from the get go. She changed it after we had some long branding chats to “Stream You Big Day Live”. Instantly people understand what she does and she is thriving daily.

For your brand to be fully understood you tag line is important but its also your essence and substance behind what you do. It’s your mission and vision statements. Its your commitment statements, key words, colours, font selections, messaging throughout everything you do. This is my passion and being able to watch business men and women realise their message and potential it makes me incredibly inspired within myself. At the end of the day, my clients should be, must be, more successful than I am and if they’re not, then I’m not doing my job properly.

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Recognition of an amazing family

I have been away on holiday the past week and came back rested but more physically tired than when I left. We spent the week traveling and scuba diving our way around Jamaica. We left with our advanced open water diving certificates and for me, a big stinking bout of vertigo.
While feeling gross one afternoon I had a few notifications pop up on my phone from Facebook. I let it go but soon realised that I had about 15 of them pinging away. When I looked I was greeted with such a happy message of “Hey! We be famous” from the topic of the article, Trish. TL3415_COVER

I haven’t been able to see the article myself yet as I’m living overseas but from what I’ve heard it looks fantastic. Trish is a mum living with ADHD and her gorgeous son lives with Autism. They’re one of my favourite families and when I’m home I get the honor of shooting them each year.

Above is the video I created of their family session together which contains many of the images featured in the article.

SUCH an honor to be a part of this family’s story.
Edit: I’ve seen the article! Arrived today

  
Looks great!

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Upcoming projects

A many of you know, we have two weeks left in Australia before hitting the jets to America for three years.
This is a great thing family wise, but not so much professionally as I’m not allowed to work. I can volunteer and learn which I fully intend to make use of. There are so many great photographers I want to meet and learn from I can’t wait!
My husband and I have lived apart now for four years and we are becoming more like friends than anything else. We are both really looking forward with spending some quality time together and becoming husband and wife again. It’s been a long time overdue.

There have been a few projects knocking around my head for the past few years but one always seems to keep cropping up and keeps putting itself in front of me every now and again. Since seeing Trish, Adam, Lizzie and Alex last month in Canberra it’s really kicking at my door. I’m not sure how I want to approach the project just yet but I know it’s going to be approached with love, happiness but most of all education. ‘You can question love but you can never question happiness’. Pharrell Williams said that last week and it just resonated with me.

So right this second I can’t give you specifics of HOW I’m going to do this project but I would really love to begin hearing from any families who are living with Autism, ASD and the branches that are created from there like Asbergers, OCD etc. There is such an incredible bond with these gorgeous children that intrigues me and little Alex has taken my heart away with every inch of his soul.

I would love to know your story: How did you find out about your special someone living with ASD? what are their dreams? what are your goals for them? what amazes you? what is the hardest part of living with ASD? do you have access to therapies? If you could educate me on the most cliche thing what would it be? What has been your favourite event/ memory/ thing that has happened to date? Please you can make this email 5000 pages or just a few paragraphs but I’d love to get your story. All about you and what makes your family so unique.

Please don’t feel like there’s an end date to this project. I’m planning on the next three years at least to educate myself, meet and learn from you all and photograph where appropriate as I go. But ultimately my aim is to capture the carers, the beautiful souls living beautifully with autism and help waken others to these people, one image at a time.

You will be my muse and together we will create this important project x

This link to my You Tube Channel will give you an idea of my work and how I put a families story together. I hope it helps to inspire you xxx

If you live with a family member with  ASD then I really want to hear from you please at info@julieclyde.com

It doesn’t matter where in the world you are, I’ll be traveling the next three years and if I’m near you I would be honored to capture your family once the project is up and running!

I can’t wait to meet you

 

X Jules