What is a Brand Style Guide?

We’ve all seen it. Someone hands you a business card with a great logo, but when you go to check out their website (or other marketing vehicles) they don’t match the look or quality. Situations like this are why understanding the importance of having a strong, consistent brand identity is essential in today’s marketplace. Making…

Team work makes the dream work

The collaboration of the tribe is what has made this successful. When you get to collaborate on this scale you don’t often see all the bits and pieces as they’re created as a final cohesive piece.

Maternity catch up

It’s been two years since I had my own pregnancy photos taken. I asked my then boss, Emma Rhoades to go out early one morning and shoot atop the headland in Coffs Harbour Australia. Thinking it would be the typical sunny warm day we got to talking about billowing fabrics and laces and other ideas…