Travelling Brings with it Creative Inspiration

For your brand to be fully understood you tag line is important but its also your essence and substance behind what you do. It’s your mission and vision statements. Its your commitment statements, key words, colours, font selections, messaging throughout everything you do.

What is a Brand Style Guide?

We’ve all seen it. Someone hands you a business card with a great logo, but when you go to check out their website (or other marketing vehicles) they don’t match the look or quality. Situations like this are why understanding the importance of having a strong, consistent brand identity is essential in today’s marketplace. Making…

Authentic imagery in your brand

I know I’ve been writing a little lately about capturing an authentic brand for your business, or yourself in life. Your brand is WHO you are not what you are. That does help to know your what and why but the WHO is often the part that eludes us the most. Megan Hall Motivation and…