For your brand to be fully understood you tag line is important but its also your essence and substance behind what you do. It’s your mission and vision statements. Its your commitment statements, key words, colours, font selections, messaging throughout everything you do.
We’ve all seen it. Someone hands you a business card with a great logo, but when you go to check out their website (or other marketing vehicles) they don’t match the look or quality. Situations like this are why understanding the importance of having a strong, consistent brand identity is essential in today’s marketplace. MakingContinue reading “What is a Brand Style Guide?”
“Nothing will ever be perfect, it’s finding joy in the imperfections”
I know I’ve been writing a little lately about capturing an authentic brand for your business, or yourself in life. Your brand is WHO you are not what you are. That does help to know your what and why but the WHO is often the part that eludes us the most. Megan Hall Motivation andContinue reading “Authentic imagery in your brand”
There’s something to be said about growing and working on one’s self. Some people will say it’s a load of crap while others just nod and give you that ‘I understand what you’re talking about’ look. I have been consciously working on myself now for a good 6 solid months not so critically but threeContinue reading “What is your brand?”