TheJustBeRevolution

Penning the path ahead

I have been invited to be part of The Just Be Revolution and not only co-found this amazing revolution, but share my story and journey ahead coupled with artworks and imagery for each piece. Pretty cool from my perspective.
Just Be is…
A Revolution of courage, strength and love.
A Revolution of tolerance, kindness and confidence.
A Revolution to change how we feel about ourselves and to change how we see others.
Just Be is fighting for a future where everyone is accepted for who they are and how they look. The Just Be Revolution is a platform to share stories, and as our army grows, our voice will get louder. Together we are stronger and can make the world a better place for everyone.

Just Be is for everyone who wants to live in a kinder, more tolerant world where nobody is judged on their appearance. Just Be is for everyone who wants to help change what society sees as beautiful, normal and acceptable. Just Be is for anyone who has been teased, bullied, abused, beaten up, or worse, because of how they look or how they choose to look. Just Be is for everyone who is confident and happy to just be who they are.
We are fighting for a world where nobody is afraid to be themselves.

Many people have NO clue to my history and it’s not something I’ve ever shared. I’m finding though in my older years it’s becoming unwanted, disliked baggage that needs aired and dropped off along the road. I’m tired of seeing cyclic patterns arise and continue to prevail where change is growing.
I’m tired of the bullies and abusers.
The opinions that drive so many to lead pain filled, suppressed lives.
I’m tired of not living for me. For living how others perceive I “should”.
I’m tired of the ‘shoulds’ ‘musts’ ‘cant’s’ of life.
I’m tired of the abuse.

I just want to watch those around me thrive and blossom. I want to create art that speaks to those in transitions, pain, dark spaces and show them a path back to the light. It can be done- it’s not easy but it CAN be done.

So in light of this, here’s my first post for The Just Be Revolution: 

“I’ve battled my whole life to become the strong person I am today.  I’ve heard that what gets you through the first half of your life is completely different than what gets you through the second half of your life.
I know I’m not quite at the “second half” point yet, but I’ve been learning a lot about myself, and what I want for my life, over the last year or so. I’m doing a little reinventing early.”

https://thejustberevolution.com/blogs/the-just-be-revolution/introducing-julie-and-the-discovery-of-self-blog-series

To read more from the blog piece, please click on the link above.

I hope you enjoy the adventures and the imagery that accompanies this journey!

XJules

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julie clyde creative

What is a Brand Style Guide?

We’ve all seen it. Someone hands you a business card with a great logo, but when you go to check out their website (or other marketing vehicles) they don’t match the look or quality. Situations like this are why understanding the importance of having a strong, consistent brand identity is essential in today’s marketplace. Making sure that your marketing tools have the same overall look and feel not only reinforces your credibility with your customers, but it also makes you stand out from the crowd. So how do you make sure your brand stays consistent? Well, this is where having a well-crafted Brand Style Guide comes into play.

What Is a Brand Style Guide?
A Brand Style Guide (also commonly referred to as a “brand guidelines,” “brand standards,” or a “brand book”) is essentially a set of rules that explain how your brand works. These guidelines typically include basic information such as:

– An overview of your brand’s history, vision, personality and key values.
– Logo set-up specifications — including tagline usage
– Visual examples of your correct and incorrect logo treatments
– Your chosen color palette
– Your chosen type style(s)
– Business card and letterhead design

If you’re just starting out and you only require a few key marketing tools at this point, focusing on the above areas may be enough. However, to make sure all your bases are covered, you may choose to go with a more detailed Brand Style Guide that also includes:

– Photography style
– Supporting graphic elements
– Design layouts and grids
– Social media profile page applications
– Brochure/flyer layout options
– Website layout
– Signage specifications
– Advertising treatments
– Merchandising applications
– Copywriting style (a.k.a. “tone of voice”)
– Editorial guidelines

These brand rules should be flexible enough for designers to be creative, but rigid enough to keep your brand easily recognizable and stylistically consistent. Occasionally, situations will call for rules to be bent — but never broken. Continuity is key, especially if you need the brand to extend across multiple media platforms.

When Should You Have a Brand Book Developed?
Ideally, your brand style guide should be developed by an experienced graphic designer or marketing agency at the same time your logo is being designed. This will help to ensure that all of your promotional channels are aligned — no matter who develops them for you in the future. Even if you’ve already had a logo designed, you can still hire a designer (preferably the same one who created your logo) to develop a Brand Style Guide that flows well with your existing logo.

Your finished Brand Style Guide should be a user-friendly PDF document that can be conveniently provided to any contact that needs to better understand your brand. Some businesses also include their brand guidelines on their website or via an online link that is only accessible to those designated to view them.

How to Use a Brand Style Guide
When promoting your brand you often need to hire third parties (i.e, advertisers, designers, photographers, printers, etc.) to help convey your company’s image, message and services/products. But there’s a strong chance that these vendors do not fully understand the brand. By meeting with them to discuss your objectives and supplying them with a copy of your Brand Style Guide, they will be better prepared to create tools that work as a cohesive unit.

Here’s a reminder of what often happens when you DON’T provide your vendors with your brand guidelines:
– Inappropriate use of your logo and tagline
– Incorrect used of colors, typefaces and design elements
– A lack of cohesion in the handling of the logo and overall design that gives a piece a cheap or confusing appearance
– Inconsistent messaging that result in poor sales

The Bottom Line
It’s important to understand that your logo is NOT your brand, but rather a key component in your overall brand strategy. How that logo is rolled out into each aspect of your business operations is really where the branding magic happens. By developing Brand Book in conjunction with your logo, you can help to ensure that all of your customer touch-points (i.e, brochures, advertising, invoices, Twitter page, etc) are carried out in a high-impact, consistent manner — no matter which designer, agency, photographer, or advertiser you hire to create your materials.

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By guest contributor, Matilda Jackson
http://brandmakernews.com/top-stories/7209/why-your-business-needs-a-brand-book.html

Uncategorized

Relocation to Coffs Harbour NSW

Urunga Boadwalk- Iphone Panorama snap

28th October 2012

After a tumultuous final month in Canberra I am happy to announce we have relocated to Coffs Harbour on the sunny NSW coastline.

My baby girl was very ill the last month or so with Pneumonia and a bacterial infection and we were in and out of hospital a number of times with her.
Since relocating a week ago both of our health is on the mend and I am finally feeling well enough to make it through the day without a day nap.

I know there are two outstanding editing jobs to do- they are well and truly under way and shouldn’t be much longer. I haven’t started looking for work as yet, due to these jobs being extra special and I want to do them personally.

Once I am back on top of everything and the boxes are unpacked I will be setting up again here in Coffs. There will be a few giveaways and promotions pre Christmas so watch this space. I will be back in Canberra the weekend of 23rd November for work so if you are still down south and would like some photographs taken please give me a call as there are only a few spots remaining.

X Jules

Uncategorized

Thursday Quit Day

As many of you know, I am training to be an accredited Beloved Photographer. I adore everything about this highly creative movement and really feel like life has changed for me since I began the journey earlier this year.
Through this course I met the amazing Bob Goff through his novel “Love Does” and I must say I’m finding some people in my life now fairly frustrating because they are not my type of whimsy or loving. It really has opened so many doors for me and made me look at myself to find the source of problems and often find them in the form of allowing people to walk all over me, allowing people to say things that I take to heart and not standing up for myself and my values.

My latest valuable experience was listening and reading my fellow Beloved photographers speaking about Bob Goff’s speech at the Beloved Collective. I was BUSTING to get there but unfortunately wasn’t able to.
If you have four minutes watch the video here, Bob said to them:

“Every single Thursday, I quit something, It’s Thursday. We can quit anything we want on a Thursday. I do, every week. Pick something, then quit doing it…”

— Bob Goff (@bobgoff)

Easy right? So often we get bogged down by all the stuff we have to do every week, so the solution according to Bob is: get rid of it!

So we are up to Week 5 since the Beloved Collective in Palm Springs and here are my QUITS to date. I will keep up my weekly Quits on here and I’d love for you to add yours as well.

Week 1– I’m going to quit not feeling good enough. It’s about time my goals frightened me and my self esteem increased. I can and do take beautiful imagery. I am worth more than far too cheap. Good bye little voice today you lose for once.

Week 2– I’m going to quit biting my finger nails. I have done this my whole life and never been able to stop.

Week 3– I’m going to quit feeling guilty for being a good mum AND running a business. I CAN do both. Its about balance.

Week 4 – Step away from the social media drain. I’ve found I spend so much time watching and reading facebook and not “doing”. So this week is no more wasting. Time to DO and be Whimsy. Facebook alerts are now OFF and I’m spending FAR less time reading everyone else s life. Time to Live mine.
P.s Finger nails have grown a LOT.

Week #5 I have decided to quit dairy properly. I know it makes me sick yet every now and then I still try it and feel sick for days. No more. Chocolate today made me happy for 1 minute and feeling sick for hours since. Haha