Authentic imagery in your brand

I know I’ve been writing a little lately about capturing an authentic brand for your business, or yourself in life. Your brand is WHO you are not what you are. That does help to know your what and why but the WHO is often the part that eludes us the most.

Megan Hall Motivation and I have been working together a lot recently to authentically brand her thriving business and getting to the WHO of what she does. It has been a journey for the both of us. Even though shes a kick arse motivational mindset coach and entrepreneur, I still managed to make her stop and think whilst we were developing  her branding style guide. These guides need to speak to many different vendors who you work with in corporate life and for them to be able to truly ‘get’ your business and who you are.

Megan is my butterfly of life. She exudes bright, shiny happy light and an energy that is infectious. When I first met her I remember thinking, she’s my person. We WILL be friends. The second time we met I was able to talk to her much more and we hit it off. Now it feels like our friendship is centuries old and that we were never not friends. I love having those people in my life and I’m realising quickly that they are few and far between. However when I find them I keep them with all I have. They help ME to grow and help me realise that it’s safe to be me around them.

So this morning, after two reorganizations of our session due to sickness and hurricane Hermine, we met at 7am. I wanted her to feel safe, enabled to be herself, and to have fun and ignore the camera. In order to do this I need to be a clean slate and create a very open environment to ask questions from a place of no intention. To reflect back and feel how my client is in that moment.

I had my mentee and new addition to JCC (more to come soon!) Jossan Urban on location to enjoy and see how my shoots run. They are filled with love, laughter and a LOT of talking. It is a conversation between two or more people, via some glass (the camera).
Today is the first time I have welcomed my ‘client’ and anyone else back into my work space to look over the images as they are and talk about them all. Say ‘yes or no’ before my own personal cull. I am teaching Joss my version of how I work and want her to see how fun and enjoyable culling of images can be. Especially seeing real time expression while we shoot through to it being captured in a file on my screen.

I can’t show you all the images, but we certainly have a few silly out takes I would love to show you. There will be many many more to come, but for now I will share my favourite image from this morning of Megan in her genuine, smiley, authentic self… No cheese here!
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And a couple of fun outtakes- which always happen :p

Megan, you have HUGE things ahead of you. You have an incredible team around you who are here to lift you up and support you, every step of the way. I love the way you love everyone around you, your heart and compassion. I respect that you don’t take rubbish from ANYONE and I strive to grow to be that way too. To my phenomenal friend, you ARE enough and I will find you every life, especially if it means we get to laugh as hard as we do. Here’s to a huge future, love, laughter and hilarity ahead.
Always be you.

Love Jules xxx

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